Recycling the unrecyclable 

Items that would be destined for landfill or incineration, we turn into new products for the industry. 

Our four step process to

Recycle pool waste  



The reality of waste

in the UK.

Imagine 8928 Olympic sized swimming pools full of waste.

Now imagine a hole big enough to fit them all in.

Sadly, in the UK this amount of waste is being buried beneath our feet each year.

Despite growing progress, the last UK Government report stated over 20% of all waste collected was still recorded as being sent to landfills. Unfortunately, the leisure sector also contributes to this problem.

The demand for smarter recycling solutions is needed more than ever.

New innovative recycling solutions are needed. 

All swimming pools in the UK

now have an innovative solution to recycle their pool waste.

The Butterfly effect.

'The idea small changes in initial conditions can lead to large-scale change'.

It all started with one bag of pool waste and

one trip to the bin. In truth, this was not my first trip and definitely not the last.


How many other people were taking the same trip as me at the end of their shift?

How many times have I and others taken this same trip to dispose of this small bag of pool waste?

The realisation that my one small bag of pool waste just became a whole lot bigger.

 'The butterfly effect'

Could we flip this process and

use the same effect to turn bad into good?

Luke Parkinson


The Campaign to change.

We are inviting swimming pools to join the campaign to help divert pool waste from UK landfills. 

Pool waste that would normally be discarded into landfills, can now be collected, recycled and reformed into new products for the leisure industry. 

Each site will receive a reusable 100l recycle point that they can fill with the support of their customer base, used pool waste such as Flip flops, Goggles, Floats, armbands, kickboards, pull buoys & Swim caps.

The waste will be processed into new products for the industry. Products that include flip flops made from pool waste! 

By working with pools we aim to redirect waste from UK landfills to achieve a closed loop recycling program.

National & multi-site

service available

Could you divert a box of pool waste from landfill?

How it works


 Order your all-in-one pool waste

recycle point or receive one for free.

(find out how)

Divert waste

Divert all the accepted types of pool waste into your recycle point until it's full.


 Scan the QR code on the back of the recycling point,  request a collection and

attach the pre-paid shipping label.


 Re-order a new refill box while requesting your collection and help divert

another 15kg of waste.


Get in touch

to get involved.


No lengthy contracts or

service agreements. 

Just a simple pay per box recycle scheme to save

our environment.